Co-created by Ross Hastings and Kieran Antill, who bring decades of experience in leadership, systems thinking, organisational psychology, strategy, and creative execution. Drawing on years of research, they have distilled the best marketing models from across industries and geographies into one clear, practical methodology.

The AoM methodology is now being applied in a growing number of business schools and underpins all AoM training courses, ensuring a consistent and proven approach to marketing transformation. AoM helps organisations align, work cohesively, and keep the customer at the centre.